How To Write To Blogs About Your Music
To the new musician currently mixing in his basement, trying to find something that rhymes with ‘money’ on rhymezone: I’ve been managing The Iscream for about 2 years and a half now & I get music submissions all the time from artists of all genres, and to be honest, I listen to A LOT of bad music. And I mean bad. My inbox is an epidemic, with every bad song being a disease-ridden zombie, and I feel like that one middle-aged cowboy, just sad and looking for civilization. Sometimes I find it, and sometimes I sit there and just stare at the wall, wondering how we got here and when I’ll be tricked into listening to another ‘hot track’. I have a soft spot for helping artists grow, because I’ve seen first hand the progression of some and the downfall of most. But I’m not sure other blogs share that empathy, so I’ve made a small list of things you should have in your email /inappropriate instagram DM/ intrusive twitter message/ awkward FB message, and any other creative routes you all are taking to be heard.
*spits on each hand and rubs them together*
1) Starting your email
Who are you? Why are you messaging me? Editors usually spend about 10-15 seconds on a music/artist submission email and judge the hell out of it in that short span of time. With all the spam out there, making sure your email looks short and professional is the only hook into keeping their attention.
2) Stop yelling about how good you are
Reframe from using statements like ‘hottest rapper in the city right now’ or ‘you don’t want to sleep on this’ or ‘Toronto’s next big thing’ or any grandiose loud marketing statement that is to make an editor feel FOMO about your music. No one feels FOMO about your music. Do you know how many artists in the city claim to be ‘the next big thing’ and are the farthest thing from that? Don’t group yourself in that category of mediocracy. Your music will sell people on its own, if it’s ready. If it doesn’t, then work on it till it does.
3) Spell check is your friend
Bad grammar and spelling will be the death of your career. You are a writer, you write music. You are writing to a writer, who writes about music. Respect the art of writing and pay attention to detail, because if you can’t write an email in proper format, then confidence in your music is lost right on the spot. No one will take you seriously, unless you take yourself seriously.
4) Visuals matter
Professional photography + professional visuals = serious artist. If you’re going to send visuals (which I strongly recommend that you do), make sure they’re professional. Editors are trying to write an entertaining and visually pleasing article, and posting unprofessional visuals not only looks bad on the artist, but on the site as well. Don’t take a photo against a white wall on your phone, add a filter and claim it’s pro, that’s just foolish and now you’ve been moved to spam forever.
5) Links Links Links
Let’s see your social media and your website, are you active? Do you have a following? I would much rather see an artist with 100 active twitter followers who are true fans and ACTUALLY appreciate your work than 10K followers who have no idea why they are following you to begin with. Yes, numbers do matter, but only in engagement. You 10K followers mean nothing if you drive no traffic anywhere.
It’s definitely an oversaturated market right now, with everyone claiming to be an artist of some sort, which means more and more people are becoming uninterested in listening to your new music. However, if you pay attention to detail and show respect for the industry, you will stand out amongst the posers and elevate your music’s potential reach to the next level. And evidently, become known, buy your mom a house, fuck bitches, and get money.